Jacqui Saburido - tendency of Oct 18
Back

Jacqui Saburido

Information about Jacqui Saburido

Wiki source

Saburido allowed graphic post-accident photographs of herself to be used in the media (posters, television commercials, and internet chain mail) to illustrate a possible outcome of drunk driving. She is best known for a commercial in which she holds a pre-accident photo of herself in front of the camera, which she lowers to reveal her disfigured face and says, "This is me, after being hit by a drunk driver. " When asked why she appeared in the campaign, Saburido stated "I feel very good to do it because I know people can understand a little more what happened to me – why my life changed completely. So I think for me, for everybody, it's a good opportunity. " To ensure the material involving Saburido that was used in an ad campaign by the Texas Department of Transportation could also be used in schools, the videos and photos taken of her involved the use of soft lighting to improve her appearance and consultation with child psychologists to ensure the material, although graphic, would not frighten children.