Nicknamed "Lorenzo Il Magnifico", Insigne is a fast, talented, skilful and diminutive right footed winger, with an eye for goal, who is usually deployed on the left in a 4–3–3 or in a 4–2–3–1 formation, which allows him to cut inside and curl shots on goal with his stronger foot. Although his preferred role is on the left flank, he is a hard-working and tactically versatile forward, capable of playing in any offensive position on either side of the pitch, or even through the centre. He has often operated in deeper, more creative positions, either in a free role in the centre as an attacking midfield playmaker behind the strikers, or as a supporting forward, due to his passing ability and vision, which enable him to link-up with midfielders, create chances, and provide assists for teammates. In addition to his ability to set-up goals, he is also capable of scoring them himself, and is an accurate set-piece taker. Insigne's resulting low centre of gravity, combined with his creativity, quick feet and technical ability, make him extremely quick and agile in possession, and give him excellent balance and control of the ball, which, along with his flair, intelligent movement, speed, and dribbling skills, allows him to beat opponents and create space for his team in attacking areas.  Regarded as one of Italy's most promising prospects in his youth,  due to his attributes, skill, pace and small stature, his former Napoli teammate and Macedonia captain Goran Pandev has referred to him as the "Italian Messi".  After scoring a goal, Insigne often celebrates by making a "heart" gesture with his hands.