Despite the script now requiring large changes, Reitman pitched the film to then-Columbia Pictures executive Frank Price in March 1983. Price recounted finding the concept funny, but the project itself controversial as comedies were seen to have a ceiling on profitability, and the required budget would be high due to special effects and the cast who had been gaining fame on Saturday Night Live. Reitman said that they could work with $25 million—$30 million (different figures have been cited) and Price agreed as long as the film could be released by June 1984. They had thirteen months to complete the film, and had no script, effects studio, or a filming start date. Reitman later admitted he made up the budget figure, basing it on three times the budget of Stripes seeming "reasonable". Columbia's then-CEO Fay Vincent sent his lawyer Dick Gallop from New York to Los Angeles to effectively convince Price not to pursue the film, but Price disagreed, and Gallop returned to the head office reporting that Price was "out of control".