Carter had his camera sent to him from his home in California so he could film the documentary (which was produced by Bono) with the same goal of exposing people to the individuals living through the war. "The war is just a backdrop, it could be any war, the point is the vitality of the human spirit to survive, [to] laugh, to love, and to move on, that is something we will be addressing always. " The song protests the war in Bosnia, criticising the international community for its inability to stop the war or help those affected by it. It was the only single released from the album. Its video combines clips from Bill Carter's documentary with footage from the Passengers' first performance of the song at the 1995 Pavarotti and Friends concert in Modena. Clips from the documentary contain striking imagery, such as a shot of beauty pageant contestants holding up a banner with the words "DON'T LET THEM KILL US," as seen on the single's artwork. Carter's Sarajevo documentary was one of two Dreamchaser nominees for the 1995 International Monitor Awards, in Washington, D. C. Carter would ultimately prevail over a Chernobyl documentary Black Wind, White Land, made by fellow nominee and Bono's wife, Ali Hewson.